Media
Scale attention
Reach highly-engaged audiences at scale with premium brand-safe Twitch inventory, powered by Amazon's first-party data.
- Premium inventory
- Retail data
- Full funnel
World's
#1 Twitch Marketing
Agency
- HPV Twitch campaign film
- Opel Mokka GSE Twitch campaign film
- DoKomi Twitch campaign film
- CANUSA Twitch campaign film
Ex-Twitch-Employees
Amazon DSP
Proven Impact
Built by experts
From targeted Twitch Media to Creator Activations, we combine platform expertise, Amazon Audience Data and Twitch-native creativity to engineer measurable impact.
€20M
Twitch Media Volume
400+
Twitch Video Campaigns
1000h
Sponsored Content
Why Twitch?
Gaming started it. Culture made it what it is!
Community
Creators aren't followed. They are trusted!
Live
Audiences don't just consume content. They experience it together.
Attention
Brands become part of an experience instead of building around it.
Outperform
- +98%Brand Recall
- +17%Brand Preference Liftvs. 5-10% in typical digital Ads (Display/Social/YouTube)
- ~99%Gaming Ad Viewabilityvs. 87% norm
- 1.6xAd Recall
- 2.4xBrand Awareness Liftwhen combining Twitch Video & Display assets
Sources: Dentsu/Lumen Brand Study & Attention Report, ADSP Brand awareness & perception insights: https://advertising.amazon.com/en-gb/library/news/brand-lift-meta-analysis
Real Interaction
Acceptance
Advertising is perceived positively.
- Twitch
- 60%
- YouTube
- 35%
- 41%
- TikTok
- 65%
Engagement
Active interaction with content & ads
- Twitch
- 20%
- YouTube
- 0.5%
- 0.8%
- TikTok
- 5%
Brand Loyalty
Long-term brand commitment
- Twitch
- strong
- YouTube
- low
- n.a.
- TikTok
- strong
User perspective on advertising
Sources: camrbidge.org; Kolsquare: Twitch Statistics 2024, arno.uvt.nl - Studie über Werbung & Wirkung auf Twitch; KeywordEverywhere Blog; TOJQI: TikTok Ads Impact Study; BBF Digital - The Ad Fatigue Fix.
High Acceptance
Advertising on Twitch is perceived much more positively by the community.
Real Interaction
Twitch users actively interact with brands, in real time and of their accord.
Long-term Commitment
Twitch creates lasting relationships between brands and viewers.
Real Interaction
Anyone looking for genuine relevance, high engagement and strong brand loyalty cannot overlook Twitch.
Why Twitch belongs in your Media Strategy!
Explore Your Twitch PotentialHow brands
win on Twitch?
More than impressions. Engineered impact!
We combine the power of media, creators and data to turn Twitch's unique culture into measurable brand impact, full-funnel and built for what's next.
Media, Content, Data, Real impact
Content
Create relevance
Bring your brand to life with the right creators, authentic, native and culturally relevant. Real stories. Real communities. Real impact.
- Authentic
- Native
- Real
Data
First party retail data
We supply each creator content activation and each media campaign with the world's largest retail first-party-data from Amazon.
- Audience intelligence
- Across platforms
- Insights
Real impact
Combining media & content with data
We connect Amazon's first-party-data, creator and media into one integrated approach, engineered for measurable impact.
Our expertise and engineered impact approach allow us to use true audience data to select creators and content that truly fit to your brand. Bringing creator audience data into Twitch media campaign targetings allows you to create impact holistically by merging content and media in one approach.
- Smarter
- Holistic
- Measurable
Twitch inventory
Channel Takeover
More format details coming soon
The LIVELINK difference
It’s easy to do. Hard to master!
Typical agency
LIVELINK
- Twitch as another channel
- Twitch at our core
- Standard media planning
- Twitch-native planning
- Demographic targeting
- Amazon Audience Intelligence
- Influencer booking
- Creator strategy
- Media OR creators
- Media × Creator × Data
- Campaign delivery
- Impact Engineering
Built by people who know Twitch from the inside.
Build your Twitch StrategyThe Data
Know your audience before you reach it.
Amazon Audiences and retail intelligence power both sides of our Twitch strategy: who we target with media and which creators we choose to deliver the message.
Audience Intelligence
Turn your signals into audiences
Reach people based on what they actually care about.
We use Amazon’s audience and retail signals to go beyond basic demographic targeting on Twitch. Shopping behavior, category interests, lifestyle signals and brand affinities help us identify relevant audiences and activate Twitch advertising around real consumer interest.
The result: less guesswork, more relevance and media built around the audiences that matter to your brand.
Creator Intelligence
Find creators by audience
Amazon Retail Data meets Twitch Creator Marketing
We use Amazon Retail insights to understand the interests, affinities and purchase behavior within Twitch creator audiences. This allows us to evaluate creators based on how well their actual audiences fit your brand, category and campaign objective, not just follower counts or assumptions.
The right creator isn’t simply the one who fits your brand. It’s the one whose audience does.
Your Twitch Strategy
Starts here!
Media. Creators. Data. One strategy engineered around your audience.
Strategy Call